About Us_Zhongshan UP Sanitary Ware Co.

BRAND

UP BRAND

In Germany you will never see two buildings alike.

Because it is difficult for a German architect to get a construction project. If he finally wins the bid, he will design it carefully and turn the work into a masterpiece of art so that it will last forever. This kind of ingenuity of a great country has influenced the whole world.

Feeling this, when naming his own brand, the founder of the Up brand never forgot the purity of German design, and hereby officially named the brand UP. Because, UP is derived from the acronym of German Unbefleckt Produzent, which originally means "pure creator", as a highly concentrated expression of the German design spirit.

Paying tribute to the creative spirit of mankind has become the eternal theme of the UP brand!

Based on the spiritual core of pure creation, the UP brand is persistent and focused. Since its establishment in 2010, UP has gone through nearly thirteen years and has grown from an unknown company to a benchmark in the industry. This is not only due to the quality belief of the UP brand that focuses on creation, but also the evolution of the connotation of the UP brand.

Today's UP also embodies the Datong concept of "Uniting the world with excellence and benefiting all families". It embodies the spirit of UP people to create quality, deliver quality, share quality and be kind.

In the exploration and pursuit of space, UP transforms into new conceptual forms every year. The three major production bases continue to empower the development of the brand; the patents and R&D achievements that continue to increase every year are integrated with German design to create products that can be called art. Today's UP is working hard to build a quality space for global users.

Whether it was thirteen years ago or today, the essence of the UP brand lies in maintaining the personality of a "pure creator". UP people always believe in pure power and use this power to create all beautiful qualities!

HISTORY

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

UP Smart Home Industrial Park has been capped as scheduled, and we are looking forward to the early completion of the Smart Home Industrial Park. The new industrial park, new buildings, and new factories breed new hope and are also far-reaching milestones in the development of UP. We will use this as a starting point to continue to create new brilliance.

The official start of construction of UP Smart Home Industrial Park marks the transformation of UP from a traditional model to an intelligent and digital model. The Guangzhou Jockey Club store makes its glorious debut, creating a new generation of trendy social shopping space. UP has strengthened its terminal empowerment and officially established the first-level department of UP Business School to continue to empower the dealer team and gain momentum to move forward.

UP launched a new marketing model that links retail systems and engineering systems. Its two comprehensive direct-operated stores in Zhongshan and Shenzhen made grand appearances. They won the "Boiling Quality Award" and "High-end Customized Shower Room Brand" awards. They made an honorable appearance at the Guangzhou Design Week Exhibition and were established. UP Bookstore demonstrates UP’s sense of social responsibility.

UP launched a new industrial park plan, signed a contract to implement the precious metal rolling processing project of UP Sanitary Ware, and won the "Red Cotton China Design Award", "Industrial Tax Contribution Award", and "Industrial Tax Progress Award", keeping up with the trend, upgrading the structure, and contributing to the group evolution.

UP made a grand appearance at the 24th Shanghai International Bathroom Exhibition and became a strategic cooperative unit of China Overseas Real Estate Group. It established friendly cooperative relations with Sino-Ocean Real Estate and Baoyi Real Estate. General Manager Mr. Huang Jianpeng won the "Zhongshan Non-Public Economy Phoenix Award for Outstanding Elites" Hero", won the "Top Ten Emerging Shower Room Brands", with annual sales of 600,000+, and brand influence has increased dramatically.

UP has added two new R&D and production bases with a total area of more than 30,000 square meters. Its production capacity and technology have entered a higher professional field. Its annual sales exceed 500,000 units. It has won the title of Country Garden Group's "Excellent Supplier" of the year for five consecutive times. Become a strategic cooperation unit of Xincheng Holdings Real Estate Group.

UP launched a new brand upgrade strategy, took the lead in proposing the concept of "light luxury customization" and promoted the crowd-creation design model of "light customization + user DIY". It won the "National High-tech Enterprise" certificate and set off an industry boom, with annual sales exceeding 300,000 set.

The sales volume of UP exceeded 200,000 units. In the same year, Mr. Huang Jianpeng, the general manager, became the vice president of the Zhongshan Gangkang Town Young Entrepreneurs Association.

With its superior product quality and good service, UP has been awarded the title of "Quality. Service. Integrity AAA Unit" and "China's Top 100 Outstanding Enterprises", with annual sales exceeding 120,000 units.

The dean of Country Garden Group Headquarters Design Institute and other senior leaders visited UP in person, and their excellent quality and advanced design were once again recognized. In the same year, UP’s annual sales exceeded 50 million yuan.

UP was rated as "Guangdong Province's Contract-abiding and Creditworthy Enterprise". General Manager Mr. Huang Jianpeng was elected as the third director of the Zhongshan Shower Room Industry Association. UP has become a rapidly developing new star in the industry.

UP won the honorary titles of "China's Famous Brand", "China's Engineering Construction Brand" and "Top Ten Cohesion Brand Enterprises" issued by the China Association of China, and won the honor of "large-scale enterprise" in Zhongshan City.

UP has passed the international ISO9001:2008 certification, developed high-end engineering channels, became the designated supplier for shower room procurement of Country Garden Group, and established a friendly cooperative relationship with China Overseas Real Estate Group.

UP was officially established, adhering to the spirit of "pure creator", creating personalized customized shower rooms like works of art in bathroom spaces, and opened dozens of high-end image stores within one year.