On May 11, 2023, the inauguration ceremony of the fifth session of the Zhongshan Shower Room Industry Association and the Mercure Zhongshan & Shower Room Industrial Cluster high-quality Development Forum was held in Zhongshan · Li He Hilton Hotel. Leading guests such as the government, industry associations, entrepreneurs and media journalists gathered together to celebrate the event.

Zhongshan Shower Room Industry Association is approved by the relevant government departments, is the leading professional organization in China's shower room industry, gathered many well-known shower room brands at home and abroad. An industry platform that gathers production enterprises, supporting enterprises and upstream and downstream enterprises within the Greater Bay Area, and utilizes the function of the association platform to provide help for industrial upgrading and development.

The meeting elected members of the fifth Council and Board of Supervisors of Zhongshan Shower Room Industry Association, and issued licenses for the fifth association president, vice president, chief supervisor, secretary general, etc. Among them, UP sanitary ware won the Zhongshan shower room industry Association vice president unit.

Continuous innovation to promote high-quality development

In recent years, UPU has adhered to independent innovation, actively explored new home fashion, and successively launched shower room, panoramic door, light wave room, balcony cabinet, wine cabinet, wardrobe and other products, coordinated development with multi-category, omni-channel matrix model, and achieved steady growth in performance.

UP is well aware that the sustainable development of the brand cannot be separated from a diversified business system. Through continuous integration, UP has established a sound engineering system and retail system, with more than 100 high-end stores, and engineering cases throughout the country's large five-star hotels, high-end residential areas, villa groups, etc., and has established a long-term stable strategic cooperative relationship with China Shipping, Country Garden and other real estate developer groups. It has become the preferred brand of five-star bathroom living.

UP always adhere to all user-centered corporate philosophy, vigorously implement the "brand leadership" strategy, active marketing, hard work, and strive to build brand influence, which has effectively boosted the high-quality development of the industry.

It is time to move forward and sail vigorously

In recent years, with the change of the industrial structure in the new era, UPu began to transform from the traditional model to the intelligent digital transformation, through the landing of UPu smart home industrial Park, accelerate the integration of industrial resources, focus on becoming the industry's leading brand at the same time, carry out a diversified cross-industry layout, the bathroom products, home accessories, education, hotel services and other fields of the group deployment. And the formation of the top, bit, Gantt three brands, is committed to improving the product system and intelligent manufacturing industrial structure, accelerate the transformation of the top intelligent digital enterprise.

Work hard, continue to prosper and start a new journey

In the future, UP will continue to adhere to the original intention, maintain strategic focus, continue to increase investment in research and development, continue to carry out technological innovation, continue to strengthen brand building, further improve the level of marketing services, strive to create a new pattern of high-quality development of enterprises, to give up my who's courage, pragmatic foresight, and the determination to move forward firmly towards the development goal of the bathroom industry!